- Throughout the late nineties a shift culture saw a change in what society was willing to accept from the media and accompanying decrease in censorship.
2. Men's lifestyle magazines such as loaded and FHM are targeted at the media audience stereotyped as lads. a term certainly constructed and nurtured throughout the media.
3. The uses and gratification theory would suggest that men's lifestyle magazines make men view women as sexual objects, for their own gratification
4. The imagery of the traditional beautiful female who is attractive thin and well groomed also explicitly puts pressure on women to conform to what the make population finds attractive.
5. Feminists use the fact that their are men's magazines around which exploits women majorly when campaigning against media magazines such as Playboy.
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