Hegemonic model
The basic assumption of the hegemonic model is that the rilling classes are able to rule by ideas and cultural influence's rather than force.
Pluralistic Model
The pluralistic model instead it sees the media as diverse and full of the consumer choices. Very different to the Hegemonic model. the media it is suggested reflects and plurality of society. which consists of a number of competing interests and different viewpoints.
WHICH MODEL DO I FOLLOW??????
I believe in both models because they both have certain points that i believe in. I believe that i am part of the active audience more than passive because i feel that i have the power to read the magazines that i want and believe the story's that i think is true however sometimes i feel pressured by the media to believe certain views even though i personally don't agree to them therefore this is why i believe in both models!
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